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Network 18 : the audacious strory of a start up that became a media empire

By: Material type: TextTextLanguage: English Publication details: London Penguin Random House 2016Description: xxv,320p. HB 22.5x14cmISBN:
  • 9780670088904
Subject(s): DDC classification:
  • 23 302.231 KANN
Summary: As Indians got their first taste of satellite television during the first Gulf War, Raghav Bahl saw his future in the signals flickering across the small screen. Armed with burning ambition, keen business sense and amazing audacity, he assembled a group of talented professionals and rank beginners to launch one of India’s earliest start-up success stories. Starting from a small room in New Delhi’s Safdarjung Enclave, Television Eighteen (TV18) grew into Network18, one of India’s biggest media conglomerates spanning television, print, films, the Internet, business and general news, drama and entertainment. In less than two decades filled with excitement, adventure and frequent crises, Network18 launched pioneering properties, television and film careers and racked up partnerships with blue-chip media brands like CNBC, CNN and Viacom. But a mix of hubris, overreaching and external factors set it up for a free fall. This is a story of brilliant ideas, severe setbacks, naked aggression, spectacular victories and fatal flaws. It’s a story of a media empire that could only have been Made in India.
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Item type Current library Collection Call number Status Barcode
Donated Books Donated Books St Aloysius PG Library MAJMC 302.231 KANN (Browse shelf(Opens below)) Available PG024732
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As Indians got their first taste of satellite television during the first Gulf War, Raghav Bahl saw his future in the signals flickering across the small screen. Armed with burning ambition, keen business sense and amazing audacity, he assembled a group of talented professionals and rank beginners to launch one of India’s earliest start-up success stories. Starting from a small room in New Delhi’s Safdarjung Enclave, Television Eighteen (TV18) grew into Network18, one of India’s biggest media conglomerates spanning television, print, films, the Internet, business and general news, drama and entertainment. In less than two decades filled with excitement, adventure and frequent crises, Network18 launched pioneering properties, television and film careers and racked up partnerships with blue-chip media brands like CNBC, CNN and Viacom. But a mix of hubris, overreaching and external factors set it up for a free fall. This is a story of brilliant ideas, severe setbacks, naked aggression, spectacular victories and fatal flaws. It’s a story of a media empire that could only have been Made in India.

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