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1.
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Twentyfour brand mantras: finding a place in the minds and hearts of consumers. by
Material type: Text Text
Publication details: New Delhi. Response Books., 2001
Availability: Items available for loan: St Aloysius Library (1)Call number: 658.827 KAPT.

2.
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Brand segmeantation: seven strategies for effective segmentation. by
Material type: Text Text
Publication details: N D Macmillan India Ltd. 2006
Availability: Items available for loan: St Aloysius Library (1)Call number: 658.827 KAPB.

3.
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Brand seg meantation: seven strategies for effective segmentation. Seven strategies for effective segmentation by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Macmillan India Ltd 2006
Availability: Items available for loan: St Aloysius Institute of Management & Information Technology (1)Call number: 658.827 KAPJ.

4.
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18 brand astras. by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Response Books 2003
Availability: Not available: St Aloysius Institute of Management & Information Technology: Reference Book (1).

5.
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9 brand shaastras. by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Response Books 2004
Availability: Items available for loan: St Aloysius Institute of Management & Information Technology (1)Call number: 658.827 KAPJ.

6.
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9 brand shaastras: nine successful brand strategies to build winning brands. Nine successful brand strategies to build winning brands. by
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Response Books 2009
Availability: Items available for loan: St Aloysius Institute of Management & Information Technology (1)Call number: 658.827 KAPJ.

7.
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9 brand shaastras: nine successful brand strategies to build winning brands. Nine successful brand strategies to build winning brands. by
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Response Books 2009
Availability: Items available for loan: St Aloysius Institute of Management & Information Technology (1)Call number: 658.827 KAPJ.