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161.
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Advertising management : with integrated brand promotion / By Thomas C Oguinn, Chris T. Allen and Richard J. Semenik. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Cengage Learning , 2011
Availability: Items available for loan: St Aloysius Institute of Management & Information Technology (6)Call number: 659.1 OGUT, ...

162.
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Impact of television advertising on children. by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Sage Publications 2008
Availability: Items available for loan: St Aloysius Institute of Management & Information Technology (1)Call number: 302.234083 UNNN.

163.
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About face: the secrets of emotionally effective advertising. Secrets of emotionally effective advertising. by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Kogan Page 2010
Availability: Items available for loan: St Aloysius Institute of Management & Information Technology (1)Call number: 659.1019 HILD.

164.
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Advertising : an imc perspective / By S N Murthy and U Bhojanna. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Excel Books , 2011
Availability: Items available for loan: St Aloysius Institute of Management & Information Technology (2)Call number: 659.1 MURS, ...

165.
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Advertising and the mind of the consumer: what works what doesnt and why. What works what doesnt and why. by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Chennai Allen and Unwin 2010
Availability: Items available for loan: St Aloysius Institute of Management & Information Technology (1)Call number: 659.1 SUTM.

166.
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Product management in India / By Ramanuj Majumdar. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : PHI Learning private limited. , 2011
Availability: Items available for loan: St Aloysius Institute of Management & Information Technology (5)Call number: 658.8104 MAJR, ... Not available: St Aloysius Institute of Management & Information Technology: Reference Book (1).

167.
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Advertising and promotions : an integrated brand approach / By Richard J. Semenik...[et.al.]. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Cengage Learning , 2012
Availability: Items available for loan: St Aloysius Institute of Management & Information Technology (2)Call number: 659.1 SEMR, ...

168.
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Integrated marketing communication in advertising and promotion. by
Edition: 8
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Cengage Learning 2012
Availability: Items available for loan: St Aloysius Institute of Management & Information Technology (1)Call number: 659.1 SHIT.

169.
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Advertising management. by
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Oxford University Press 2012
Availability: Items available for loan: St Aloysius Institute of Management & Information Technology (1)Call number: 659.1 JETJ.

170.
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Cracking the ad code. by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Cambridge University Press 2011
Availability: Items available for loan: St Aloysius Institute of Management & Information Technology (1)Call number: 659.1 GOLJ.

171.
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Advertising : planning and implementation. Planning and implementation. by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi PHI Learning Pvt Ltd 2013
Availability: Items available for loan: St Aloysius Institute of Management & Information Technology (1)Call number: 659.1 SHAS.

172.
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Advertising media planning / By Jack Z. Sissors and Roger B. Barton. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Tata McGraw Hill Education Private Limited , 2011
Availability: Items available for loan: St Aloysius Institute of Management & Information Technology (2)Call number: 659.1 SISJ, ...

173.
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Advertising sales and promotion management / By S. A. Chunawalla. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Himalaya Publishing House , 2010
Availability: Items available for loan: St Aloysius Institute of Management & Information Technology (2)Call number: 659.13 CHUS, ...

174.
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Advertising theory and practice. Ed 12. by
Edition: 12
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London. Longman., 1989
Availability: Items available for loan: St Aloysius Library (1)Call number: 659.1 SANA.

175.
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Advertising. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York. John Wiley and Sons 1981
Availability: Items available for loan: St Aloysius Library (1)Call number: 659.1 BOLA.

176.
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Advertising management: text and cases. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: USA Richard D Irvin 1959
Availability: Items available for loan: St Aloysius Library (1)Call number: 659.1 BORA.

177.
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Broadcast advertising and promotion. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York Communication Arts Books 1983
Availability: Items available for loan: St Aloysius Library (1)Call number: 659.2 BERB.

178.
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Advertising. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London. Scott, Foresman & Co., 1988
Availability: Items available for loan: St Aloysius Library (1)Call number: 659.1 COHA.

179.
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Advertising. Ed 3. by
Edition: 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London. McGraw-Hill book Co., 1971
Availability: Items available for loan: St Aloysius Library (1)Call number: 659.1 WRIA.

180.
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Advertising fundamentas. Ed.3 by
Edition: 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Ohio Grid Publishing 1980
Availability: Items available for loan: St Aloysius Library (1)Call number: 659.1 BURA.