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101.
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Marketing management / By Philip Kotler. by
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Pearson Education , 2004
Availability: Items available for loan: St Aloysius Institute of Management & Information Technology (4)Call number: 658.8 KOTP, ...

102.
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Foundations of advertising: theory and practice. Theory and practice. by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Himalaya Publishing House 2003
Availability: Not available: St Aloysius Institute of Management & Information Technology: Reference Book (1).

103.
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Foundations of advertising: theory and practice. Theory and practice. by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Himalaya Publishing House 2003
Availability: Items available for loan: St Aloysius Institute of Management & Information Technology (1)Call number: 659.1 CHUS.

104.
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Principles of marketing / by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Prentice Hall of India PVt Ltd , 2005
Availability: Items available for loan: St Aloysius Institute of Management & Information Technology (1)Call number: 658.8 KOTP. Not available: St Aloysius Institute of Management & Information Technology: Reference Book (1).

105.
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Advertising management / By Rajeev Batra, John G. Myers and David A. Aaker. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: South Asia : Pearson Education , 2009
Availability: Items available for loan: St Aloysius Institute of Management & Information Technology (2)Call number: 659.1 BATR, ... Not available: St Aloysius Institute of Management & Information Technology: Reference Book (1).

106.
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Brand building advertising: concepts and cases. Concepts and cases. by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Tata McGraw Hill Publishing Company Ltd 2003
Availability: Items available for loan: St Aloysius Institute of Management & Information Technology (1)Call number: 659.1 PARM.

107.
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Advertising management: concepts and cases. Concepts and cases. by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Tata McGraw Hill Publishing Company Ltd 2003
Availability: Items available for loan: St Aloysius Institute of Management & Information Technology (1)Call number: 659.1 MOHM.

108.
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Public relations on the net: winning strategies to inform and influence the media, the investment community, the government, the public, and more. Winning strategies to inform and influence the media, the investment community, the government, the public, and more. by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York AMACOM 1999
Availability: Items available for loan: St Aloysius Institute of Management & Information Technology (1)Call number: 659.2092 HOLS.

109.
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Advertising: theory and practice. Theory and practice. by
Edition: 11
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi A.I.T.B.S. Publishers & Distributors 2004
Availability: Items available for loan: St Aloysius Institute of Management & Information Technology (1)Call number: 659.1 SANC.

110.
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The advertising handbook. by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London Routledge 2002
Availability: Items available for loan: St Aloysius Institute of Management & Information Technology (1)Call number: 659.1 BRIS.

111.
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How to advertise: what works, what doesn't- and why. What works, what doesn't- and why. by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Kogan Page 2004
Availability: Items available for loan: St Aloysius Institute of Management & Information Technology (1)Call number: 659.1 ROMK.

112.
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Everything you should know about public relations: direct answers to over 500 questions. Direct answers to over 500 questions. by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Kogan Page 2004
Availability: Items available for loan: St Aloysius Institute of Management & Information Technology (1)Call number: 659.2 DAVA.

113.
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Advertising: trends and cases. Trends and cases. by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Hyderabad ICFAI University Press 2003
Availability: Items available for loan: St Aloysius Institute of Management & Information Technology (1)Call number: 659.1 SREK.

114.
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Cyber writing: how to promote your product or service online. How to promote your product or service online. by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi AMACOM 1997
Availability: Items available for loan: St Aloysius Institute of Management & Information Technology (1)Call number: 659.102857 VITJ.

115.
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Satisfaction guaranteed: making of the American mass market. Making of the American mass market. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York Pantheon books 1989
Availability: Items available for loan: St Aloysius Institute of Management & Information Technology (1)Call number: 659.1042 STRS.

116.
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Advertising realities: practical guide to agency management. Practical guide to agency management. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London Mayfield Publishing Company 1992
Availability: Items available for loan: St Aloysius Institute of Management & Information Technology (1)Call number: 659.112 PERW.

117.
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Advertising in contemporary society: perspective toward understanding. Perspective toward understanding. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: U S A South Western Publishing Company 1986
Availability: Items available for loan: St Aloysius Institute of Management & Information Technology (1)Call number: 659.1 ROTK.

118.
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Managing cultural differences for competitive advantage / By Lisa Adent Hoecklin. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Hyderabad : Universities Press ; 2000
Availability: Items available for loan: St Aloysius Institute of Management & Information Technology (2)Call number: 658.406 HOEL, ...

119.
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Advertising. by
Edition: 4
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Pearson Education 2005
Availability: Items available for loan: St Aloysius Institute of Management & Information Technology (1)Call number: 659.1 JEFE.

120.
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Advertising : principles and practice / By William Wells, John Burnett and Sandra Moriarty. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Pearson Education , 2003
Availability: Items available for loan: St Aloysius Institute of Management & Information Technology (1)Call number: 659.1 WELW.