TY  - BOOK
AU  - Dan Roam
TI  - Draw to win: : a crash course on how to lead, sell, and innovate with your visual mind
SN  - 9780399562990
U1  - 153.132 23
PY  - 2016///
CY  - New York
PB  - Portfolio/ Penguin
KW  - intelligence
KW  - Psychology
N2  - Since his first book, the Back of the Napkin, Roam has argued that imagery is the most powerful tool for leadership, innovation, and sales. Even though we live in an era of big data, one great picture is worth a million numbers (not to mention a thousand words). A clever idea, visually expressed, can resonate with everyone from the CEO down to the newest intern. The best news is that you don't need to be an artist to create attention-grabbing images. Roam can teach anyone with a pen and paper to translate business ideas into engaging and clear images. He identifies the types of pictures that work best in various settings and shares the basic shapes that all business pictures can be built from. This is an indispensable handbook for business leaders struggling to communicate more effectively in a world that everyday becomes less verbal and more visual
ER  -