Mixed Media : Moral Distinctions in Advertising Public Relations and Journalism
- 3
- New York Routledge Taylor and Francis group 2018
- 337 p. PB 23x15 cm.
Mixed Media offers students of journalism, advertising, and public relations the tools for making ethical and moral decisions within their professional disciplines. Covering both ethical theory and its practical application to the media professions, Mixed Media serves as an indispensable starting point for those seeking to develop an ethical framework with regard to mass media. Each media industry is covered with specific attention paid to relevant ethical decision-making approaches involving primary concerns such as truth telling, constituent obligations, persuasion versus advocacy, and respect for the consumers of public communication. In addition, the book covers new media and how ethics affect such concepts as social media, word-of-mouth advertising, and the impact of the digital revolution. And, new to this edition, recent concerns in areas such as satire and the dilemma of free speech versus constraint are discussed, as well as the quandry of native advertising in journalism. Readers will come away with a greater appreciation for moral philosophy and theory as a foundation for decision making, and will develop a personal "yardstick" by which to measure their decisions.
Table of Contents
PART I: THE BASICS Chapter 1: What Is Media Ethics Ethics and the Act of Communication Ethics or Morals? The Media and Morality Moral Excuses Can Personal Ethics Become Professional Ethics? Media Similarities: The Common Threads Media Differences: A Coat of Many Colors Forming Ethical Standards for the Mass Media Can the Media be Ethical?
Chapter 2: Moral Claimants, Obligation, and Social Responsibility Relationships among Media and Their Claimants Functional versus Moral Obligation The Nature of Obligation The Libertarian Approach The Social Responsibility Approach What Does It All Mean?
Chapter 3: The Media and Professionalism Central Features of Professionalism Secondary Features of Professionalism Are the Media Professions? Service to Society The Professional–Client Relationship Ethics Codes Profession versus Professionalism
PART II: THE THEORIES Chapter 4: Introduction Why Don’t We Just Act Ethically? Why Can’t We All Be Right? The Dilemma of Relativism Why We Reason the Way We Do Social Contract Theory: The Debate Between the One and the Many
Chapter 5: The Argument over Means and Ends Consequential Ethical Theories Duty-Based Ethical Theories
Chapter 6: Virtue and Caring Virtue Ethics The Ethic of Care
Chapter 7: Free Speech History of Free Speech in the United States John Milton and the Marketplace of Ideas The Liberty Theory Free Speech and the Individual versus Society Liberty-Limiting Principles Satire and Freedom of Expression: A Special Case What Does It All Mean?
Chapter 8: A Checklist for Ethical Decision Making How to Choose Applicable Theories Organizing Your Approach The Checklist An Example What Does It All Mean?
PART III: ISSUES AND APPLICATIONS Chapter 9: Ethical Issues Common across the Media To Tell the Truth Truth as a Legal Concept Truth and the Act of Communication Can We Tell Truth From Fiction? Avoiding Harm What Does It All Mean?
Chapter 10: Ethical Issues Common to Both Public Relations and Advertising What’s the Difference between PR and Advertising? Public Relations, Advertising, and the First Amendment Ethics and Persuasion Propaganda versus Persuasion What Does It All Mean?
Chapter 11: Ethics and Public Relations What Is Public Relations? Ethical Approaches Specific to Public Relations Special Issues in Public Relations Ethics What Does It All Mean?
Chapter 12: Ethics and Advertising What Is Advertising? Ethical Approaches Specific to Advertising Special Issues in Advertising Ethics What Does It All Mean?
Chapter 13: Ethics in News Journalism The Broad Issues in News Journalism Ethical Approaches Specific to News Journalism Special Issues in Journalism Ethics What Does It All Mean? Index