TY  - BOOK
AU  - Manoj Dayal
TI  - Media Metrics: An introduction to qualitative research in mass communication
SN  - 9789386062161
U1  - 302.30285 23
PY  - 2017///
CY  - New Delhi
PB  - Sage
KW  - Online Social Media
KW  - Mass Communication
N2  - Media metrics” is the use of statistics and mathematics in media research. This book largely explains scientific methods of data collection and analysis to achieve useful results from quantitative media data. It effectively describes the crucial relationship between key media forces such as print and electronic media, corporate communication and public relations, advertising, development communication, web and traditional media, and so on. It guides the readers to understanding the challenges of media measurement, its quantification, datafication and assessment, and helps in developing skills of media audience analysis
ER  -