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Manoj Dayal
68760
Media Metrics
An introduction to qualitative research in mass communication
New Delhi
Sage
2017
xxiii,458p.
PB
24x18.5cm.
General
IN-8062
₹
₹425.00
0%
26-12-2022
₹425.00
Media metrics” is the use of statistics and mathematics in media research. This book largely explains scientific methods of data collection and analysis to achieve useful results from quantitative media data. It effectively describes the crucial relationship between key media forces such as print and electronic media, corporate communication and public relations, advertising, development communication, web and traditional media, and so on. It guides the readers to understanding the challenges of media measurement, its quantification, datafication and assessment, and helps in developing skills of media audience analysis.
Online Social Media
Mass Communication
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2023-01-06
Amazon
425.00
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PG024145
2023-01-06
425.00
2023-01-06
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