TY  - BOOK
AU  - Kotler, Philip 
AU  - Keller, Kevin Lane
AU  - Chernev, Alexander
AU  - Sheth,Jagdish N.
AU  - Shainesh,G.
TI  - Marketing management
SN  - 978 93 560 6266 5
U1  - 658.8 16
PY  - 2022///
CY  - New Delhi
PB  - Pearson
KW  - Understanding the market
KW  - Developing a viable market strategy
KW  - Communicating value
ER  -