Kotler, Philip Marketing management / By Philip Kotler...[et.al.]. - 16th ed. - New Delhi : Pearson , 2022. - xxxiii,596 p.; PB: 26 cm. ISBN: 978 93 560 6266 5 Subjects--Topical Terms: Understanding the marketDeveloping a viable market strategyCommunicating value Dewey Class. No.: 658.8 / KOTP