TY  - BOOK
AU  - Sontakki C N
TI  - Advertising and sales management
SN  - 9789327214765
U1  - 659.1 23
PY  - 2022///
CY  - New Delhi
PB  - Kalyani Publishers
KW  - Management
KW  - Advertising
N2  - Introduction to advertising; economic aspects of advertising; social aspects of advertising; consumer behaviour; advertising scene in India; advertising goals and objectives; advertising budget; advertising media and non media; media planning buying and scheduling; advertisement message design and development; copy layout advertising response customers buying motives and appeals; testing of advertising effectiveness; advertising agencies
ER  -