Sontakki C N

Advertising and sales management - New Delhi Kalyani Publishers 2022 - 347p. PB 24x18cm.

Introduction to advertising; economic aspects of advertising; social aspects of advertising; consumer behaviour; advertising scene in India; advertising goals and objectives; advertising budget; advertising media and non media; media planning buying and scheduling; advertisement message design and development; copy layout advertising response customers buying motives and appeals; testing of advertising effectiveness; advertising agencies.

9789327214765


Advertising

659.1 / SONA