TY  - BOOK
AU  - Bansal S P
AU  - Sharma, O P; Sharma Sanjeet
TI  - Essentials of marketing research
SN  - 9789327274912
U1  - 658.83 23
PY  - 2022///
CY  - New Delhi
PB  - Kalyani Publishers
KW  - Management
KW  - Marketing Management
N2  - Marketing research; defining the marketing research problem; research design; secondary data; qualitative research; survey and observation; experimentation; attitude measurement and scaling; techniques; designing; sampling plan; field works; data preparation; basic data analysis and hypothesis testing; univariate and bivariate statistical analysis; multivariate analysis; report preparation and presentation; product research
ER  -