TY  - BOOK
AU  - Sontakki C N
TI  - Marketing Management: : In The Indian Background
SN  - 9789327263398
U1  - 658.8 23
PY  - 2021///
CY  - New Delhi
PB  - Kalyani Publishers
KW  - Management
KW  - Marketing Management
N2  - Introduction to Marketing; Economic Development and Marketing Management; The Marketing Environment; The Marketing -Mix,; The Marketing Organization; Planning of Marketing Operations; Marketing Strategic Planning Process; Competitive Advantage;Market-Segmentation,Targetting and Positioning; Consumer Behaviour;Profile of an Indian Consumer; Consumerism in India; Sales Forecasting; The Marketing Information System-Part-1;The Marketing Information System-Part-11;Product Planning and Product Related Concepts; New Product Planning and Development; Branding Packaging and Labeling Product -Market Integration; Product Pricing
ER  -