TY  - BOOK
AU  - BANSAL S P
TI  - Marketing Management
SN  - 9788127251055
U1  - 658.8 23
PY  - 2009///
CY  - New Delhi
PB  - Kalyani Publishers
KW  - Management
KW  - Marketing Management
N2  - Market environment; market segmentation; buyer Behaviour; product policy and planning; product-related strategies and decisions; pricing decision; promotion-personal selling and sales force; promotion-advertising publicity public relation and sales promotion; distribution marketing channel system and wholesaling
ER  -