BANSAL S P <br/><br/>
Marketing Management 

 - New Delhi  Kalyani Publishers  2009 
 - 632p.  PB  24x17cm. 
<br/><br/> Market environment; market segmentation; buyer Behaviour; product policy and planning; product-related strategies and decisions; pricing decision; promotion-personal selling and sales force; promotion-advertising publicity public relation and sales promotion; distribution marketing channel system and wholesaling. 
<br/><br/><label>ISBN: </label>9788127251055 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / BANM