TY  - BOOK
AU  - Shashi K Gupta
AU  - Rangi, Praneet
TI  - Marketing Research
SN  - 9789353598990
U1  - 658.83 23
PY  - 2019///
CY  - New Delhi
PB  - Kalyani Publishers
KW  - Research
KW  - Marketing Research
N2  - Marketing research :Meaning and Phases; Defining The Marketing Research Problem ; Developing The Research Design ;Exploratory Research: Secondary Data :Qualitative Research (Including Motivation Research); Descriptive Research: Survey And Observation; Questionnaire Design; Experimental Research; Measurement And Scaling: Concepts; Attitude Measurement; Sampling Designs And Procedures; Sample Size And Errors In Sampling; Field Work And Data Preparation.
ER  -