Shashi K Gupta <br/><br/>
Marketing Research 

 - New Delhi  Kalyani Publishers  2019 
 - 539p.  PB  24x18cm. 
<br/><br/> Marketing research :Meaning and Phases; Defining The Marketing Research Problem ; Developing The Research Design ;Exploratory Research: Secondary Data :Qualitative Research (Including Motivation Research); Descriptive Research: Survey And Observation; Questionnaire Design; Experimental Research; Measurement And Scaling: Concepts; Attitude Measurement; Sampling Designs And Procedures; Sample Size And Errors In Sampling; Field Work And Data Preparation.  
<br/><br/><label>ISBN: </label>9789353598990 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Research
<br/><br/><label>Dewey Class. No.: </label>658.83  / GUPM