TY - BOOK AU - Prakash S AU - Sontakki C N TI - Advertising Management SN - 9789327247787 U1 - 659.1 23 PY - 2015/// CY - New Delhi PB - Kalyani Publishers KW - Management KW - Advertising N2 - Advertising goals and objectives; Economic aspects of Advertising; Social aspects of Advertising; Advertising media and non media; Advertising appeals; Advertising Agencies ER -