Prakash S Advertising Management - 2nd ed. - New Delhi Kalyani Publishers 2015 - xvii,607p. PB 27.8X21.6cm. Advertising goals and objectives; Economic aspects of Advertising; Social aspects of Advertising; Advertising media and non media; Advertising appeals; Advertising Agencies. ISBN: 9789327247787 Subjects--Topical Terms: Advertising Dewey Class. No.: 659.1 / PRAA