TY  - BOOK
AU  - Kotler, Philip.
AU  - Armstrong, Gary.
AU  - Agnihotri, Prafulla Y.
TI  - Principles of marketing
SN  - 9789352865611
U1  - 658.8  17
PY  - 2018///
CY  - Noida
PB  - Pearson India Education Services
KW  - Defining marketing and the marketing process
KW  - Understanding the marketplace and consumer value
KW  - Extending marketing
ER  -