Kotler, Philip. <br/><br/>
Principles of marketing / 
By Philip Kotler, Gary Armstrong and Prafulla Y Agnihotri. 
 - 17th ed. 
 - Noida :  Pearson India Education Services ;  2018. 
 - xxii, 701p.;  27 cm. 
<br/><br/><label>ISBN: </label>9789352865611 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Defining marketing and the marketing process<br/>Understanding the marketplace and consumer value<br/>Extending marketing
<br/><br/><label>Dewey Class. No.: </label>658.8   / KOTP