TY  - BOOK
AU  - Keller,Kevin Lane
AU  - Swaminathan,Vanitha
AU  - Parameswaran,Ambi M G.
AU  - Jacob,Isaac C.
TI  - Strategic brand management: building, measuring, and managing brand equity 
SN  - 9789353946135
AV  - HD69.B7 K45 2020
U1  - 658.827 5
PY  - 2022///
CY  - Noida
PB  - Pearson
KW  - Designing and implementibng brand marketing programs
KW  - Growing and sustaining brand equity
KW  - Developing brand strategy
N1  - Includes bibliographical references and index
ER  -