Keller, Kevin Lane, <br/><br/>
Strategic brand management :  building, measuring, and managing brand equity / 
Kevin Lane Keller...[et.al.]. 
 - 5th ed. 
 - xxx,642p. ;  25 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9789353946135 
<br/><br/><label>LCCN: </label>2018059892 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Designing and implementibng brand marketing programs<br/>Growing and sustaining brand equity<br/>Developing brand strategy
<br/><br/><label>LC Class. No.: </label>HD69.B7  / K45 2020 
<br/><br/><label>Dewey Class. No.: </label>658.827  / KELK