TY  - SER
TI  - IUP Journal of Marketing Management
SN  - 0972-6845
CY  - Hyderabad
PB  - IUP Publication
KW  - Management
KW  - Marketing Management
N1  - It is a quarterly journal focusing on Marketing strategy, Marketing research and techniques, Brand management, Advertising, Consumer behavior, E-commerce and marketing strategies, Retail marketing vs. E-commerce and other emerging and interdisciplinary issues
ER  -