Bansal, S P. Essemtials of marketing research / By S. P. Bansal, O. P. Verma and Sanjeet Sharma. - 1st ed. - New Delhi : Kalyani Publishers , 2014 . - xxv, 23.36p. ;33p. ; 24 cm. ISBN: 9789327231168 Subjects--Topical Terms: Dewey Class. No.: 658.83 / BANS