TY  - BOOK
AU  - Kumar, Arun.
AU  - Meenakshi, N.
TI  - Marketing management
SN  - 978812542597
U1  - 658.8  3
PY  - 2011///
CY  - New Delhi
PB  - Vikas Publishing House Pvt  Ltd
KW  - Segmentation and targeting
KW  - Product management
KW  - Competitive marketing strategy
ER  -