TY  - BOOK
AU  - Kumar, Dinesh.
TI  - Consumer behaviour: Includes online buying trends 
SN  - 9780198095927
U1  - 658.8342  1
PY  - 2015///
CY  - New Delhi
PB  - Oxford University Press.
KW  - Consumer Behavior
KW  - Consumer as an Individual
KW  - Influences on Consumer Behaviour
KW  - Modifying Consumer Behaviour
KW  - Measuring and Analysis Consumer Behaviour
KW  - Modern Consumer
ER  -