Kotler, Philip. <br/><br/>
Principles of marketing:   a south asian perspective / 
By Philip Kotler...[et.al.]. 
 - 13th ed. 
 - New Delhi :  Pearson ,  2013. 
 - Xix, 514p. ;R21 ;I14 ;  27.5 cm. 
<br/><br/><label>ISBN: </label>9788131731017 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Analyzing the marketing environment<br/>Business markets and business buyer behavior<br/>Retailing and wholesaling
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOTP