TY  - BOOK
AU  - Meldrum, Mike;Mcdonald, Malcolm.
TI  - Marketing in a nutshell: key concepts for non- specialists: Key concepts for non- specialists
SN  - 9788131215760
U1  - 658.802 MELM 
PY  - 2008///
CY  - New Delhi
PB  - Elsevier India Pvt Ltd
KW  - Marketing
ER  -