TY  - BOOK
AU  - BELCH (George E);BELCH (Michael A);PURANI (Keyoor)
TI  - Advertising and promotion: an integrated marketing communications perspective Ed 7
SN  - 978-0-07-014496-5
U1  - 659.1 BELA 
PY  - 2010///
CY  - New Delhi
PB  - Tata McGraw-hill
KW  - Advertising
ER  -