OGUINN (Thomas C);others. <br/><br/>
Advertising and integrated brand promotion. 

 - 4 
 - Australia  Thomson  2006 
 - xlviii,781  PB 
<br/><br/><label>ISBN: </label>032431132X 
<br/><br/><label>Dewey Class. No.: </label>659.1 OGUT