TY  - BOOK
AU  - SHIMP (Terence A)
AU  - ANDREWS (J Craig)
TI  - Advertising promotion and other aspects of integrated marketing communications Ed 9
SN  - 9788131528242
U1  - 658.82 SHIA 
PY  - 2013///
CY  - Andover
PB  - Cengage learning
KW  - promotion
KW  - other
KW  - marketing
KW  - integrated
KW  - Ed
KW  - communications
KW  - aspects
KW  - Advertising
KW  - 9
ER  -