TY  - BOOK
AU  - SEMENIK (Richard J)
AU  - ALLEN (Chris T)
TI  - Advertising and promotions:an integrated brand approach Ed 6
SN  - 9788131517383
U1  - 658.82 SEMA 
PY  - 2012///
CY  - New Delhi
PB  - Cengage learning
KW  - promotions:an
KW  - integrated
KW  - Ed
KW  - brand
KW  - approach
KW  - Advertising
KW  - 6
ER  -