TY  - BOOK
AU  - KUMAR (S Ramesh)
TI  - Consumer behaviour and branding concepts readings and cases: the Indian context
SN  - 9788131722367
U1  - 658.8342 KUMC 
PY  - 2011///
CY  - Chennai
PB  - Pearson
KW  - readings
KW  - Indian
KW  - context
KW  - Consumer
KW  - concepts
KW  - cases:the
KW  - branding
KW  - behaviour
KW  - and
ER  -