TY  - BOOK
AU  - SHAH (Kruti)
TI  - Advertising and integrated marketing communications
SN  - 9781259026058
U1  - 659.1 SHAA 
PY  - 2014///
CY  - New Delhi
PB  - McGraw Hill Education (India) Private Limited
KW  - marketing
KW  - integrated
KW  - communications
KW  - and
KW  - Advertising
ER  -