TY  - BOOK
AU  - KOTLER (Philip).
TI  - Marketing management: analysis, planning, implementation and control
SN  - 81 203 0877 8
U1  - 658.8 KOTM 
PY  - 1996///
CY  - New Delhi.
PB  - Prentice-Hall of India Private Limited
KW  - Marketing Management, AnalysisPlanning, Implementation, Control
ER  -