DAVAR (Rustom S) and others. <br/><br/>
Modern marketing management. Ed 7. 

 - 
 - New Delhi.  Universal Book Stall.,  1991 
 - xxv,694 
<br/><br/><label>ISBN: </label>81 85461 31 7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management<br/><br/>
<br/><br/><label>Dewey Class. No.: </label>658.8 DAVM