TY  - BOOK
AU  - SETHI (S Prakash)
AU  - SHETH (Jagdish N)
TI  - Multinational business operations: marketing management V3
SN  - 0 87620 593 7
U1  - 658 SETM 
PY  - 1973///
CY  - California.
PB  - GoodYear Publishing Company, INC.
KW  - V3
KW  - operations
KW  - Multinational
KW  - marketing
KW  - management
KW  - business
ER  -