KOTLER (Philip). <br/><br/>
Principles of marketing. Ed 2. 

 - 
 - New Delhi.  Prentice-Hall of India Private Limited  1985 
 - xxiv,676 
<br/><br/><label>ISBN: </label>0 87692 364 3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/><br/>
<br/><br/><label>Dewey Class. No.: </label>658.8 KOTP