Generations of college students have learned social psychology from this text it provides balanced, up-to-date, and accurate coverage of basic topics, research, and theories. Balancing cutting-edge findings and classic work in the field, the user-friendly Table of Content: Theories and Methods in Social Psychology.Person Perception: Forming Impressions of Others.Social Cognition: Understanding the Social World.The Self: Learning About the Self.Attitudes and Attitude Change.Prejudice.Social Influence.Interpersonal Attraction.Personal Relationships.Behavior in Groups.Gender.Helping Behavior.Aggression. Social Psychology and Health.Social Psychology and the Law.