Lall, Madhurima. <br/><br/>
Fundamentals of entrepreneurship and project planning / 
By Madhurima Lall and Sultan Ahmad. 
 - 1st ed. 
 - New Delhi :  Sultan Chand and Sons ,  2021. 
 - x,196 p.;  PB  25.2 cm. 
<br/><br/> The book has been designed specifically for students of B.Com, B.Com (Hons.), BBA, MBA. The book is also helpful to persons starting their own business. The book explains the concepts of entrepreneurship, innovation, Business Plan and financing of new ventures in a very simple manner so it provides in-depth knowledge of the subject.  
<br/><br/>Contents :<br/><br/>Introduction to Entrepreneurship<br/>Entrepreneurship: Motivation, Types and Barriers to Entrepreneurship<br/>Creativity, Innovation and Entrepreneurship<br/>New Ventures<br/>Intellectual Property Rights (IPR)<br/>Business Plan: Purpose and Contents of a Business Plan<br/>Marketing Plan<br/>Operation and Production Plan<br/>Organizational Plan<br/>Financial Plan<br/>Financing of New Ventures: Stages and Source of Financing<br/>Funding Opportunities and Institutional Support to Entrepreneurs in India<br/>Financial Indicators<br/>Micro, Small and Medium Enterprises<br/>Women Entrepreneurship<br/>Multiple Choice Questions (MCQs)<br/>Question Papers  Authored By : Madhurima Lall (Dr.), Sultan Ahmad 
<br/><br/><label>ISBN: </label>9788195104390 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Entrepreneurship : motivation types and barriersto entrepreneurship<br/>creativity innovation and entrepreneurship<br/>Intellectual property rights<br/>Operation and production plan
<br/><br/><label>Dewey Class. No.: </label>338.04  / LALM