TY  - BOOK
ED  - Institute of Management Technology
TI  - Paradigm
SN  - 09718907
U1  - 658 
PY  - 2018///
CY  - New Delhi
PB  - Sage
KW  - Customer relationship management and marketing effectiveness
KW  - Exploring the mediating effect of parent brand reputation on brand equity
KW  - Measures adopted for promoting inclusive and sustainable growth
ER  -