TY  - BOOK
AU  - Saxena, Rajan
TI  - Marketing Management
SN  - 9789389538335
U1  - 658.8 6
PY  - 2022///
CY  - Chennai
PB  - Mcgraw Hill Education (India) Private Limited
KW  - The Marketing Environment
KW  - Assembling the Marketing Toolbox
KW  - Creating Customer Value
KW  - Communication and Deliverance of Customer Value
KW  - Creating Sustainable Competitive Value and Growth
KW  - Broadening Horizons
ER  -