TY  - BOOK
AU  - Kumar, S Ramesh.
TI  - Consumer behaviour
SN  - 9789332586499
U1  - 658.8342 2
PY  - 2009///
CY  - Chennai
PB  - Pearson India Education Services Pvt Ltd
KW  - Consumer decision making and branding strategies
KW  - Dimensions of culture and branding
KW  - Concept of reference groups and their implications on branding
ER  -