T G Janardhan and others <br/><br/>
Open Elective Rural Marketing 

 - Ludhiana  Kalyani Publishers  2023 
 - viii,161p.  PB  24x18cm. 
<br/><br/> 1. Introduction to Rural Marketing<br/>2. Rural Consumer Behaviour<br/>3. Rural Product and Pricing Strategy<br/>4. Rural Distribution and Communication Strategy<br/>4. Trends in Rural Marketing 
<br/><br/><label>ISBN: </label>9789355404848 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Rural Consumer Behaviour<br/>Rural Consumer Behaviour<br/>Rural Distribution and Communication<br/>NEP
<br/><br/><label>Dewey Class. No.: </label>658.8  / JANO