TY  - BOOK
AU  - Dutta, Kirti.
TI  - Integrated marketing communications
SN  - 9780199464852
U1  - 658.802 1
PY  - 2016///
CY  - New Delhi
PB  - Oxford University Press
KW  - Understanding the environment
KW  - Advertising agency
KW  - Direct marketing
ER  -