Dutta, Kirti. <br/><br/>
Integrated marketing communications / 
By Kirti Dutta. 
 - 1st ed. 
 - New Delhi :  Oxford University Press ,  2016. 
 - xix,489 p.;  PB  24.5 cm. 
<br/><br/><label>ISBN: </label>9780199464852 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Understanding the environment<br/>Advertising agency<br/>Direct marketing
<br/><br/><label>Dewey Class. No.: </label>658.802  / DUTK