TY  - BOOK
AU  - Moriarty, Sandra.
AU  - MItchell, Nancy.
AU  - Wells, William.
TI  - Advertising & IMC: principles  and practice 
SN  - 9789332574144
U1  - 659.1 10
PY  - 2018///
CY  - New Delhi
PB  - Pearson
KW  - Media in a world of change
KW  - IMC and total communication
KW  - Brand communication and society
ER  -