TY  - BOOK
AU  - Blech, George E.
AU  - Belch, Michael A.
AU  - Purani, Keyoor.
TI  - Advertising and promotion: Integrated marketing communications perspective 
SN  - 9789354600852
U1  - 659.1 12
PY  - 2022///
CY  - New Delhi
PB  - Mc Graw Hill Education India Pvt Ltd
KW  - Introduction to integrated marketing communications
KW  - Role of imc in the marketing process
KW  - Perspectives on consumer behavior
ER  -